Rory Sutherland: Life lessons from an ad man

I am just an ad man: "I particularly remember a good speech by Kim Jong-il about how to get teenagers smoking again" Nice intro."

Solve climate change by manipulating perception: "All convicted child molesters have to drive a Porche KM" [As Ataturk did by making prostitutes wear the veil].

Persuasion is better than compulsion - not according to the ideas behind altruistic punishment.

Veblen Goods vs Shakerism

Impulse savings...but saving is consumerism needlessly postponed.

"Social networking allows people to share news and give badge value to..."

Funny talk, intelligent humour.