Ray Anderson on the business logic of sustainability

The business case for sustainability:

1. operations are cheaper
2. which pays for necessary infrastructure costs
3. sustainable products attract customers/sales
4. sustainable brand also attracts best employees

and Ray factors in Affluence and Happiness.

Carpets are a hydrocarbon/petro intensive industry.

This is big news because here we have a company that can track its whole operation across the entire supply chain.

Finished off with great applomb with tomorrow's child, a poem written by one of Ray's employees.