Its like smoking in pubs and all the other anti-social things we do. Our own pleasure principle will for most people override morality. So climate scientist and policy makers are still flying round the world preaching, its so much easier to tell other people what to do, rather than change yourself. In an agent-based model this would be individuals with relative levels of ability in moderating their own comfort levels.
Instead of getting angry and full of dismay, just see the fundamental lesson - humans are not rationale, and made of weak morale fiber.
Only point in writing this clumbsy post is because its dawned on me, there's no political conspiracy (by for instance Oxford County Council), its just 'people'. Sure the most selfish polluting group is the English HillBilly (you know who I mean) but its not their fault, they are just weak...
Go meta :-)
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